Our Story
Established in 1968 by the late Muhammad Sharif Butt, Sharif Jewellers has built a reputation for quality, innovation, and trust. Starting as a small-scale trader of silver and gold in the historic Soha Bazar, Rang Mahal, Lahore, Sharif Jewellers quickly earned a loyal customer base through honesty and dedication. This flagship location remains a cornerstone of the business today.
In 1972, Muhammad Shafiq Butt, the founder’s son, joined the family enterprise, bringing fresh energy and vision. By 1980, leveraging his creativity, he pioneered the wholesale distribution of chain designs, including the immensely popular “disco chains.” These pure 21-carat gold chains gained nationwide acclaim, cementing Sharif Jewellers as a trusted name in wholesale jewellery. Building on this success, the company expanded its offerings to include bangles and, by 1992, introduced full gold bridal and traditional Calcutta jewellery sets.
The business entered a new era in 1999 with the involvement of the third generation, Zahid Shafiq Butt. With a forward-thinking approach, Zahid diversified Sharif Jewellers’ portfolio by introducing Singaporean, Malaysian, and Italian jewellery, alongside carefully curated selections from Dubai. Under his leadership, Sharif Jewellers became a key player in the wholesale market for international designs, blending tradition with global trends.
The business entered a new era in 1999 with the involvement of the third generation, Zahid Shafiq Butt. With a forward-thinking approach, Zahid diversified Sharif Jewellers’ portfolio by introducing Singaporean, Malaysian, and Italian jewellery, alongside carefully curated selections from Dubai. Under his leadership, Sharif Jewellers became a key player in the wholesale market for international designs, blending tradition with global trends.
The business entered a new era in 1999 with the involvement of the third generation, Zahid Shafiq Butt. With a forward-thinking approach, Zahid diversified Sharif Jewellers’ portfolio by introducing Singaporean, Malaysian, and Italian jewellery, alongside carefully curated selections from Dubai. Under his leadership, Sharif Jewellers became a key player in the wholesale market for international designs, blending tradition with global trends.
With over five decades of experience and a legacy of excellence, Sharif Jewellers continues to set benchmarks in the jewellery industry, blending tradition with innovation to meet the evolving tastes of its customers.
Mission
To craft exceptional jewellery that blends tradition with innovation, delivering unparalleled quality and value to our customers. Sharif Jewellers is committed to expanding our reach across Pakistan and globally, while staying rooted in our legacy of trust, integrity, and excellence.
Vision
To become a globally recognized jewelry brand originating from Lahore, symbolizing Pakistan’s rich craftsmanship and heritage. By establishing a presence in major cities nationwide and entering international markets, we aim to set new standards in jewellery design, quality, and customer satisfaction, celebrating timeless beauty and elegance.